Russell Brunson asked:
Before you start selling any product, you need to think about a few things.
1st - who is your target market? Many people fail because they don’t ever
define a target market. If you don’t know exactly who it is your going to sell to…
then you’ll never make it in direct response marketing.
You see - with big companies, (think McDonalds or coke) they rely on brand
marketing. Where you throw something out and hope that a little of it sticks in
their customers mind when they are hungry or thirsty.
As direct response internet marketers, we aren’t going after everyone. We
don’t want to rely on brand marketing.
We want to know who our target market it, and then figure out ways to get our
messages directly to them.
2nd - After you’ve identified who is your target market - it’s time to figure out
where you can find cluster of those type of people.
Offline, the best way is to rent a mailing list of people w/ the same
characteristics of the person who is your target or to find a JV with someone
who has the same target as you.
Online - there are a few ways. One of my favorite is to find a community of my
target market.
When I was wrestling, I used to spend hours every day in all the popular
wrestling forums talking about wrestling with people all over the world!
All of the wrestlers were targeted onto one forum. Now, if you were selling a
product to wrestlers, where would your target market be?
Yup - in that forum. Now the question is how can you mine those names out of
the forum and get them onto your own lists?
Most forums and communities won’t allow you to post blatant ads, but you can
become part of their communities. Post useful messages, and use a
“signature” file in each of your posts that gives people a free report or
something else that would get someone to go to your website and fill out your
autoresponder form.
Also - this IS the best place to network with people in your niche. The big list
owners generally are in the forums posting messages. Become friends with
them there, and do a joint venture with them later.
Learning to tap into online communities is very important. I know the power of
them because this is how I started my online business AND how I start when I
go into any niche.
Because I know the power of online communities, I’ve build one that was
focused on internet marketers.
I’d love to invite you to become part of my community. I put in quite a few
incentives to make it worthwhile for you to post messages and be an active
member.
I had a few people laugh at the fact that I wrote a sales page for a free forum,
but I wanted it to stick out in your mind.
You can see my sales page and create your free account here:
www.ConquerYourNiche.com
I look forward to having you as an active member in our community.
Also look for those communities in your niche that you can use to network and build
your lists.
To add your comments to this article please go to:
http://www.dotcomsecrets.com/blog/2006/11/community_marketing.html#more
Content
Before you start selling any product, you need to think about a few things.
1st - who is your target market? Many people fail because they don’t ever
define a target market. If you don’t know exactly who it is your going to sell to…
then you’ll never make it in direct response marketing.
You see - with big companies, (think McDonalds or coke) they rely on brand
marketing. Where you throw something out and hope that a little of it sticks in
their customers mind when they are hungry or thirsty.
As direct response internet marketers, we aren’t going after everyone. We
don’t want to rely on brand marketing.
We want to know who our target market it, and then figure out ways to get our
messages directly to them.
2nd - After you’ve identified who is your target market - it’s time to figure out
where you can find cluster of those type of people.
Offline, the best way is to rent a mailing list of people w/ the same
characteristics of the person who is your target or to find a JV with someone
who has the same target as you.
Online - there are a few ways. One of my favorite is to find a community of my
target market.
When I was wrestling, I used to spend hours every day in all the popular
wrestling forums talking about wrestling with people all over the world!
All of the wrestlers were targeted onto one forum. Now, if you were selling a
product to wrestlers, where would your target market be?
Yup - in that forum. Now the question is how can you mine those names out of
the forum and get them onto your own lists?
Most forums and communities won’t allow you to post blatant ads, but you can
become part of their communities. Post useful messages, and use a
“signature” file in each of your posts that gives people a free report or
something else that would get someone to go to your website and fill out your
autoresponder form.
Also - this IS the best place to network with people in your niche. The big list
owners generally are in the forums posting messages. Become friends with
them there, and do a joint venture with them later.
Learning to tap into online communities is very important. I know the power of
them because this is how I started my online business AND how I start when I
go into any niche.
Because I know the power of online communities, I’ve build one that was
focused on internet marketers.
I’d love to invite you to become part of my community. I put in quite a few
incentives to make it worthwhile for you to post messages and be an active
member.
I had a few people laugh at the fact that I wrote a sales page for a free forum,
but I wanted it to stick out in your mind.
You can see my sales page and create your free account here:
www.ConquerYourNiche.com
I look forward to having you as an active member in our community.
Also look for those communities in your niche that you can use to network and build
your lists.
To add your comments to this article please go to:
http://www.dotcomsecrets.com/blog/2006/11/community_marketing.html#more
Content
